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Oct. 28th, 2008 07:57 pmI don't watch tv very often, and I can ignore ads for lollies and soft drink and cars as easily as the next 25 year old, but did ads for anti-smoking and various other government-type initiatives recently get harsher?
The new quit ad just made me cry.
It could be really really simple: they're quiet. The background noise is just background noise - even a busy airport terminal is much much quieter than the jingle for some car.
And they're more graphic: I'm thinking of the Work Safe ad with the guy working in a restaurant. I tend to look away and talk loudly until the screaming stops.
And so I notice these ads and random colourful noisy 30 second block just slips past me.
Still. I don't think you can use "very quiet, no dialogue, severe injuries" to sell a car. Actually I think the TAC used that formula to sell not driving earlier this year.
Now, etsy will make me spend money. And yet, I have self-restraint, so I'm just going to avoid it until the dollar isn't at 5 year lows.
The new quit ad just made me cry.
It could be really really simple: they're quiet. The background noise is just background noise - even a busy airport terminal is much much quieter than the jingle for some car.
And they're more graphic: I'm thinking of the Work Safe ad with the guy working in a restaurant. I tend to look away and talk loudly until the screaming stops.
And so I notice these ads and random colourful noisy 30 second block just slips past me.
Still. I don't think you can use "very quiet, no dialogue, severe injuries" to sell a car. Actually I think the TAC used that formula to sell not driving earlier this year.
Now, etsy will make me spend money. And yet, I have self-restraint, so I'm just going to avoid it until the dollar isn't at 5 year lows.
